ETR LABORATORIES
BRANDING | WEB DESIGN | LOGO DESIGN
The water testing experts.
One of the larger projects I have handled for Uplift Marketing is a complete brand refresh + creation of a new brand for ETR Labs, one of the nations top water testing laboratories.
The scope of the project was large as they wanted over 200 updated product icons for their various listings on the website, but this refreshed look would also carry over into a larger holistic visual refresh of the site. I started off creating a few design directions, and then expanded upon what the client resonated with. Once the direction was established, I created a whole set of new vibrant icons for the ETR website.
Once the visual direction for the refresh was established, I began building out the multitude of pages needed for the ERT website. Given the scope of the website, I designed a wide variety of pages with specific initiatives in mind. These pages included landing pages, POS product listings, CTA pages for capturing revenue, and more.
After seeing the designs for the refreshed website, the client then asked if we could do similar for a new company (HealthGuard Labs) they were starting. The starting point was a logo.
I created a few designs based on client input, and they quickly landed on a strong direction that they liked. Once established, I built out color ways for the logo to showcase options based on their preferences.
The logo and colors were designed to compliment the primary ETR brand, while feeling distinctly different so there was no confusion.
