One of the most incredible parts of being the art director for USC Events was the privilege of getting almost free reign on the key artwork and branding for each major festival USC Events produced during a given year. We partnered with The Firm Graphics based out of Denver Colorado to produce the artwork, but the concept & direction were developed by myself and other members of the marketing team.

I was the liaison between USC Events and The Firm, providing detailed briefs and mood boards illustrating the vision for the coming festival. Getting to lead the direction and see my visions for nationally recognized festivals come to life was a real honor that I will cherish for the rest of my career.

For Paradiso 2019, I designed the event map, festival booklet, event signage, various social media assets, and countless small items for the success of the festival at large. I also helped with the direction for the 2019 festival merch line.