ART DIRECTOR & SOCIAL MEDIA DIRECTOR
GRAPHIC DESIGN | ART DIRECTION | BRAND DEVELOPMENT | SOCIAL MEDIA MANAGEMENT | COMMUNITY MANAGEMENT
USC Events and subsequent festival brands required a full service approach to run and manage. Many hats, many long nights, and many stories to last a lifetime.
I began working for USC Events in the fall of 2017 as just the social media coordinator for all of their channels and brands, but over the next two years I ended my time as the art director, brand manager, social media manager, community director, and on the lineup curation team for all major festivals. My time at USC Events allowed for me to showcase my skill set to the fullest, and how I love approaching my work from a multidisciplinary angle.
One of the most incredible parts of being the art director for USC Events was the privilege of getting almost free reign on the key artwork and branding for each major festival USC Events produced during a given year. We partnered with The Firm Graphics based out of Denver Colorado to produce the artwork, but the concept & direction were developed by myself and other members of the marketing team.
I was the liaison between USC Events and The Firm, providing detailed briefs and mood boards illustrating the vision for the coming festival. Getting to lead the direction and see my visions for nationally recognized festivals come to life was a real honor that I will cherish for the rest of my career.
FESTIVAL ART DIRECTION
CONCERT ART DIRECTION
SOCIAL MEDIA & COMMUNITY MANAGEMENT
When I began my time at USC Events, I started as the social media coordinator. Over the years I became the social media manager and had a team under me that I managed to help deal with posting & responding to messages/comments.
I oversaw a time of great growth for USC Event’s social media presence and following. Below are the stats for how socials grew over my time.
@uscevents 60k followers > 89.9k followers
@paradiso_usc 3k followers > 36.5k followers
Average 1k likes per post
@freaknightfestival 0 followers > 4k followers
r/paradisofestival 1l > 3.1k
During my time and after leaving, I received many thanks and encouraging messages about how much the work I was doing as the lead community manager meant to them. It was humbling receiving these messages, and I am so glad that I was able to perform my role so well.
ARTIST TOUR ASSET LOCALIZATION
Artist tours would come to us with a general template, and it was my responsibility to create dozens of resizes for use across various digital and print marketing campaigns.
